Google is looking beyond DoubleClick Ltd.

Google Inc, the internet most successful search engine is looking beyond DoubleClick Ltd. as a mean of advertising on the internet. Google which already has a choke hold on 80% of the internet's advertising market. $3.1 billion was what Google cough up for DoubleClick Ltd this past April. Microsoft, Yahoo and Aol , rivals of Google is disgusted with Google being the internet searching giant lost the deal with DoubleClick Ltd. Tim Armstrong, Google's president of advertising and marketing for the northern division says that DoubleClick Ltd. is only a piece of the pie. With Google still looking for other ventures of advertising, it will take 3 -5 years to see the impact it has on technology.